Last week there was BIG news that McDonalds had perfected marketing to children as young as 4 years old. These kids were attracted to the McDonalds packaging and chose it over the same food in plain packaging. This is news? Not to me, it isn't. And it also isn't something to get so darn upset over as many people have.
Four year olds are not responsible for feeding themselves, they don't do the food shopping and they certainly don't grab the keys and head over to McDonalds. Last week was a perfect example of misplaced blame and irrational fear. There were groups of concerned citizens who wanted to ban together to 'do something' about McDonalds. How can this possibly be?
McDonalds is doing what every successful business strives to do, they are hitting their marketing target. Now don't get me wrong, there is nothing I would ever eat at McDonalds. I don't go there. And it is that simple, don't go there. Don't act like this corporation is coming to your house and kidnapping your child and making them eat their food. It is the responsibility of the parents and no one else when it comes to what children eat.
On a side note, if it were not for television commercials and being taken to McDonalds than none of these children would have had the reaction they did. Who shall we blame for that?
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